HAIR
  • kosttillskott håravfall skalp
  • Ebba von Geijer, grundare av Health Royals, med Hair Beautification
  • Kosttillskott håravfall tjockare hår
  • Hair Beautification, kosttillskott för håret, glasburk
  • Keranat® från Robertet i Grasse, hirsextraktet i Health Royals Hair Beautification

More hair in the brush this autumn?

Health Royals

Hair Beautification Hair vitamins with millet extract

About €0,71 a day with a subscription, €64,76 per delivery
Choose and buy
Nominerad till STHLM Beauty Week Award 2026

Nominated for Best Supplement, STHLM Beauty Week Award 2026
€80,95
€80,95
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From €64,76 with a subscription, one-time purchase €80,95

About €0,71 a day with a subscription.

Tax included.

For hair that has started to thin, shed or lose its shine. Built for the follicle, one capsule a day.

  • Keranat® millet extract 300 mg — the amount used in the twelve-week trial
  • Biotin and zinc contribute to the maintenance of normal hair
  • Made with Keranat® from Robertet in Grasse, a house founded in 1850

Keranat® 300 mg, zinc 10 mg, vitamin B6 1.4 mg and biotin 50 µg. Every one named on the label with its own amount.

90 capsules · three months · one a day

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Veronica from our film takes Hair Beautification.

@homeby_veronica

No commitment

Pause, change your delivery date or cancel whenever you like.

90-day satisfaction promise

As a new subscriber you try it for 90 days. Not happy and you get back what you paid for the product, with no fee. See the terms.

Developed in Sweden · made in Spain by Rioja Nature Pharma, certified to IFS Food v7 and GMP

Developed in Sweden · Free tracked delivery for subscribers · 5–7 business days

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Hair care starts in the follicle, not in the brush.

Hair Beautification is a hair vitamin with millet extract: 300 mg of Keranat® standardised millet seed extract per capsule, with zinc, vitamin B6 and biotin at levels matching the full daily reference intake. One capsule a day. No megadoses, and no list of ingredients you cannot look up.

Hair vitamins in amounts you can check

Most hair vitamins on the market rest on biotin at 5,000 or 10,000 micrograms. The authorised claim about hair is satisfied at 50 micrograms, which is 100 per cent of the reference intake, and that is the amount in Hair Beautification. Biotin and zinc contribute to the maintenance of normal hair, zinc also contributes to normal protein synthesis, and vitamin B6 contributes to normal cysteine synthesis. Cysteine is one of the amino acids hair is actually built from.

Keranat® millet extract from Robertet in Grasse

The active constituent is miliacin, a triterpenoid from millet seed, encapsulated in polar lipids so that it survives the gut. The material comes from Robertet, a house founded in Grasse in 1850 and today one of the ten largest fragrance and flavour companies in the world. The 300 mg is exactly the dose tested in the randomised, double blind, placebo controlled trial of 65 women over twelve weeks, in which telogen density fell significantly and scalp dryness improved.

Hair, skin and nails in one capsule

Zinc contributes to the maintenance of normal hair, normal skin and normal nails. Those are three authorised wordings for one mineral, and they apply at 10 mg, which is exactly what the daily dose provides. Hair, skin and nails are built from the same kind of protein and respond to the same shortfalls, which is the whole reason they are usually named together.

Twelve weeks is the honest timeframe

The follicle works slowly. In diffuse shedding the trigger sits roughly three months before what you see in the shower, and regrowth can take just as long to start. A product promising a visible difference in four weeks is promising something the tissue cannot deliver. The trial on Keranat® ran for twelve weeks, and that is the time we ask for.

Frequently asked questions

Which vitamins are good for hair?
In the EU, biotin and zinc carry the authorised wordings about maintaining normal hair. Vitamin B6 contributes to normal cysteine synthesis. A B complex sold as a hair vitamin rests in practice on one of them. Hair Beautification contains biotin, zinc and B6, each with its amount printed.

How much biotin do you need for hair?
The reference intake for adults is 50 micrograms a day, and that is the level the hair claim is built around. Hair products carrying 5,000 or 10,000 micrograms sit one to two hundred times above it. High intakes also interfere with troponin and thyroid tests, so tell whoever draws your blood.

Can a supplement make hair thicker?
Nutrition reaches the follicle, not the visible hair shaft, which is dead keratin. What a supplement can do is give the follicle what it needs in amounts you can check. Persistent or sudden hair loss is a medical question and belongs with a doctor.

How do you take Hair Beautification?
One capsule a day, ideally with a meal, for at least twelve weeks.

New to this? Start with our guide to thinning hair in women: what changes over time, what the research on each ingredient examined, and how to judge results.

One green softgel a day, preferably with a meal, for at least twelve weeks. Hair works in three-month cycles, so give it that long before you judge it.

This food supplement should not be used as a substitute for a varied and balanced diet or a healthy lifestyle. Do not exceed the recommended daily dose. Keep out of reach of young children.

Each daily dose (1 capsule) provides:
Keranat™ standardized millet extract – 300 mg
Zinc – 10 mg (100% NRV*)
Vitamin B6 – 1.4 mg (100% NRV*)
Biotin – 50 µg (100% NRV*)

*NRV = Nutrient Reference Value – NRV not established where not indicated.

Ingredients list: Keranat® (standardized millet oil with sunflower oil, WHEAT extract, rosemary extract), white beeswax (stabiliser), sunflower lecithin (emulsifier), zinc citrate, pyridoxine hydrochloride, biotin, capsule shell (gelatin, glycerol, chlorophyllin [colour])

Orders placed before 12:00 CET are packed the same working day and sent with tracked delivery. For one-time orders, the shipping cost for your country is shown at checkout before you pay.

You have 14 days to change your mind. For reasons of health and hygiene this applies to sealed, unused jars. Contact us and we will email you a prepaid return label. We pay the return postage, and nothing is deducted from your refund.

Subscriptions have no lock-in and no notice period. Pause or cancel from My Pages at any time.
kosttillskott håravfall skalp
Hair Beautification, supplement for hair
€80,95
€80,95

What the trial on Keranat® millet extract measured

  • 50 %

    Less hair loss on average, measured by phototrichogram

    After twelve weeks of 300 mg a day, as reported by Robertet from a randomised, double-blind, placebo-controlled trial in women. The trial is of the ingredient, not of the finished product.

  • 91 %

    Of the women noticed less hair loss themselves

    Self-assessed in the same trial. Scalp dryness improved as well — the scalp is skin, and the follicle sits in it.

  • 300 mg

    Keranat® per capsule — the amount the trial used

    That is the link between the research and the jar you buy. One capsule a day, nothing to measure out.

  • 90

    Days to decide

    Our promise to new subscribers. Give it three honest months, and if it does nothing for you we make it right.

50 %

Less hair loss on average, measured by phototrichogram

After twelve weeks of 300 mg a day, as reported by Robertet from a randomised, double-blind, placebo-controlled trial in women. The trial is of the ingredient, not of the finished product.

91 %

Of the women noticed less hair loss themselves

Self-assessed in the same trial. Scalp dryness improved as well — the scalp is skin, and the follicle sits in it.

300 mg

Keranat® per capsule — the amount the trial used

That is the link between the research and the jar you buy. One capsule a day, nothing to measure out.

90

Days to decide

Our promise to new subscribers. Give it three honest months, and if it does nothing for you we make it right.

Customer Reviews

Overall rating: 4.8 / 5 from 26 reviews.

Bara testat i två veckor, men måste ändå säga att helhetsupplevelsen med naturligt innehåll, snygg förpackning, små tabletter och underbar doft känns som de bästa förutsättningarna. Mina vänner som rekommenderat mig, är supernöjda, så det blir ändå 5 av 5.

Lisa A. 5/5 Verified

Hair Beautification formula - Nutricosmetic for fuller, stronger hair

Long blonde hair before Hair Beautification, day 0 Before: Weaker, finer strands
The same hair after 90 days with Hair Beautification After: Fuller, stronger-looking hair

When hair starts to change

It rarely happens overnight. The ponytail feels thinner, the parting a little wider, and there is more hair in the brush than there used to be. Stress, a shift in hormones, a winter of poor sleep or simply time will do it — and because hair grows in cycles, what you see today was decided in the follicle about three months ago.

Hair Beautification works there, from the inside: Keranat® millet extract at the amount used in the research, with biotin and zinc, which contribute to the maintenance of normal hair.

The whole picture is in our guide to hair from within.

Keranat® från Robertet i Grasse, hirsextraktet i Health Royals Hair Beautification Keranat® från Robertet i Grasse, hirsextraktet i Health Royals Hair Beautification
The house behind Keranat®

From Grasse, since 1850

Keranat® is made by Robertet, the family house in Grasse that has sourced and distilled natural raw materials since 1850 and is today among the ten largest fragrance and flavour companies in the world. It is the house behind scents from Byredo and Sol de Janeiro, and its perfumer Jérôme Epinette created the first fragrances of Victoria Beckham Beauty.

The same discipline — a named plant, a standardised extract, a measured amount — is what we asked of it for the hair. As far as we know, Hair Beautification is the only hair supplement in Sweden built on Keranat®.

Read our guide to hair from within
Hirsfrö, råvaran till Keranat® hirsextrakt i Hair Beautification Hirsfrö, råvaran till Keranat® hirsextrakt i Hair Beautification
The raw material with the trial

Keranat® millet extract

Keranat® is a standardised extract of millet seed. Its active constituent, miliacin, is encapsulated in polar lipids so that it survives the gut and reaches the follicle. In a randomised, double-blind, placebo-controlled trial in women, twelve weeks of 300 mg a day reduced telogen density — the share of follicles in the resting, shedding phase — significantly against placebo, and scalp dryness improved.

Hair Beautification carries exactly that amount. That is the entire reason the figure is on the label.

The research behind Keranat®
Biotin, zink och vitamin B6 för håret – Hair Beautification Biotin, zink och vitamin B6 för håret – Hair Beautification
Vitamins for the hair

Biotin, zinc and vitamin B6 — at the full reference intake

Biotin is good for hair and belongs in a hair supplement. In the EU it carries the authorised wording that it contributes to the maintenance of normal hair, and that wording is met at 50 µg — the full reference intake, and exactly what Hair Beautification provides. Zinc carries the same wording for hair, skin and nails at 10 mg, and vitamin B6 contributes to normal cysteine synthesis, one of the amino acids hair is built from.

Three vitamins and minerals, each at 100 per cent of the reference intake, none of them hidden in a blend.

Biotin for hair: what the research shows

One ingredient with a trial of its own. Most hair vitamins have none.

Hair Beautification

A typical hair vitamin
Keranat® millet extract, with a randomised placebo-controlled trial 300 mg — the trial amount None
Biotin Yes, at the reference intake Often far above it
Zinc 10 mg — 100 % of the reference intake Sometimes
Vitamin B6 1.4 mg — 100 % of the reference intake Sometimes
Raw material from a named house Robertet, Grasse, founded 1850 Rarely disclosed
Amount you can check against the study Yes Rarely possible
Capsules per day One Usually two or more

Is Hair Beautification for you?

We would rather you knew before you bought than found out after. Here is who this is built for, and who it is not. If you are weighing it against Beauty Complete or Peak Performance, our one-minute quiz will point you at the right one.

This is for you if

  • Your hair has become thinner, sheds more or has lost its shine over the last year or two
  • You are somewhere past 40 and hair was the first place you noticed the change
  • You want every ingredient named on the label with its own amount, and a raw material with a trial behind it
  • You can keep a habit going for three months before judging it

Probably not, if

  • You are looking for a visible change in two weeks — hair works in three-month cycles
  • You are vegan or vegetarian — the softgel shell is gelatin
  • You have coeliac disease — Keranat® is made with wheat extract, gluten below 10 ppm
  • Your hair loss is sudden or patchy — that is a question for a doctor, not for a supplement
  • You are pregnant or breastfeeding — speak to your midwife first

What to expect, and when

Weeks 1–4

The routine settles

One capsule with breakfast. The hair you see today left the follicle months ago, so nothing is visible yet — this first month is about not missing days.

Weeks 5–8

Work below the surface

Biotin and zinc contribute to the maintenance of normal hair, and the follicle is where that work happens. Some customers notice the scalp first — the trial on Keranat® measured scalp dryness as well as hair loss.

Weeks 9–12

Time to judge

The trial ran for twelve weeks, and that is when you have something to go on. Count what is in the brush, and compare a photograph of the parting taken in the same light as on day one; memory is a poor measuring instrument.

We do not promise a result on a particular day. What we promise is the same jar, the same amount, every morning — and 90 days to make up your mind.

Questions about Hair Beautification

The things people ask us before they buy. If yours is not here, write to us and a person will answer.

How long before I notice anything?

Hair grows in cycles, and the strand you see today left the follicle months ago. Give it twelve weeks — the length of the trial on Keranat® — before you judge it. Count what is in the brush on day one and again at week twelve, and photograph the parting in the same light.

Our guide to hair from within explains the cycle and why patience is part of the method.

Fewer than the shelf suggests. In the EU, biotin and zinc carry the authorised wordings about maintaining normal hair, and vitamin B6 contributes to normal cysteine synthesis — cysteine being one of the amino acids hair is built from. Hair Beautification carries all three at 100 per cent of the reference intake, and puts its weight on Keranat® millet extract, a raw material with a trial of its own.

The reference intake for adults is 50 µg a day, and that is the amount the authorised wording about hair is built around — and the amount in Hair Beautification. Hair vitamins with 5,000 or 10,000 µg sit one to two hundred times above it. Biotin is water-soluble and the surplus is simply excreted, but very high intakes can interfere with troponin and thyroid tests, so tell whoever takes your blood sample.

Nutrition reaches the follicle, not the visible strand, which is dead keratin. What a supplement can do is give the follicle what it needs, in amounts you can check. The trial on Keranat® measured hair loss by phototrichogram and the share of follicles in the resting phase, over twelve weeks in women, and both improved against placebo. Sudden or patchy hair loss, or shedding that goes on for more than six months, is a medical question and belongs with a doctor.

Keranat® standardised millet extract 300 mg, zinc 10 mg (100 % NRV), vitamin B6 1.4 mg (100 % NRV) and biotin 50 µg (100 % NRV), in one green softgel. The full list, with allergens in capitals, is under Ingredients above.

Both. Biotin and zinc contribute to the maintenance of normal hair regardless of sex. The trial on Keranat® was carried out in women, and most of the people who write to us about it are women somewhere past forty, which is why this page speaks mostly to them.

Often, yes. Hair is one of the first places many women notice the shift — more in the brush, less volume, a scalp that feels drier. Hair Beautification was built with that in mind: the Keranat® trial was carried out in women and measured both hair loss and scalp dryness, and zinc and biotin contribute to the maintenance of normal hair. Our guide to menopause and midlife covers the rest of what changes, and when to see a doctor.

It is not vegan: the softgel shell is gelatin, and the green colour is chlorophyllin from plants. Keranat® is made with wheat extract; the gluten content is below 10 ppm, which counts as gluten-free under EU rules, but if you have coeliac disease or a severe gluten sensitivity we would rather you avoided it than took the chance. It contains no soy, dairy, nuts or shellfish.

Yes. The three are built to work alongside each other, and many customers combine two. Beauty Complete also contains biotin at the reference intake, so together you reach 100 µg a day — well within what is considered safe. Keep to the daily dose stated on each jar.

Beauty Complete works on the skin, Peak Performance on energy and recovery. Not sure where to start? Take the one-minute quiz.

You have 14 days to change your mind. For health and hygiene reasons that applies to sealed, unused jars — contact us and we will email you a prepaid return label. We pay the return postage and nothing is deducted from your refund.

If you subscribe and give it a genuine 90 days, our 90-day promise applies on top of that.

Still deciding? Start with hair from within, read thinning hair in women, take the one-minute quiz, or see all our questions and answers.

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The Health Royals Way

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