Privacy Policy

General

This policy outlines how Health Royals (Health Royal AB, reg. no. 559274-7512), hereafter referred to as Health Royals, manages and safeguards your personal data. Through this Privacy Policy, we aim to demonstrate our commitment to processing your personal information in compliance with applicable data protection laws, ensuring your confidence when sharing your corporate and personal data with us.

Data Controller

Health Royals acts as the data controller responsible for processing your personal data and ensuring that such processing complies with relevant legislation.

Collection of Information

To facilitate your purchases through our online store, address customer service inquiries, and provide you with information, we are required to collect and process specific personal data.

We gather information from you when you place orders through our online store, reach out to us via contact forms, or subscribe to our newsletter. Information collected during product orders includes your name, email address, phone number, and shipping address. When you subscribe to our newsletter or use contact forms, we save your email address and, if provided, your name.

Use of Information

At Health Royals, we process your personal data for various purposes, primarily:

• Fulfilling our commitments to you as a customer, such as processing your purchases.
• Providing general customer support and assistance, including addressing queries about our products and services and rectifying any inaccuracies in your information.
• Enhancing our customer offerings, which includes developing new services, products, and features.
• Preventing fraudulent activities and conducting risk management.
• Complying with relevant laws and regulations, including accounting and financial reporting requirements.

This data may also serve as a foundation for market and customer analysis, market research, statistical analysis, business monitoring, and the development of strategies and methods related to the purchase of goods and services.

Legal Basis for Data Collection

Purpose 1: Administering, Developing, and Delivering Our Products and Providing Customer Service

Legal Basis: We process your data to fulfill purchase agreements (sales terms) and, when applicable, subscription agreement terms (subscription terms).

Information Stored: Your name, address, telephone number, and email.

Retention Period: Data is retained for two years after your last interaction with Health Royals, such as making purchases or contacting our customer service.

Purpose 2: Ensuring Compliance with Applicable Swedish Legislation, Including the Accounting Act

Legal Basis: We process your data to comply with legal obligations under applicable law.

Information Stored: Your name, address, telephone number, and email.

Retention Period: Data is retained as long as required by applicable law.
 

Data Retention Duration

We retain your personal data only as long as necessary to fulfill the purposes for which it was collected in accordance with this Privacy Policy. Health Royals may extend data retention when required by Swedish legislation or, if applicable, to protect legal interests.

Disclosure to Third Parties

We do not sell, trade, or transfer personally identifiable information to external parties. Trusted third parties assisting us in website operation (hosting provider) or business management (auditor and accounting firm) are not considered external parties. Official collaborators, such as payment providers, TA systems, and business systems, are exceptions, and their involvement is limited to fulfilling contractual commitments.

We believe that sharing information may be necessary for investigating, preventing, or addressing illegal activities, suspected fraud, situations posing potential risks to an individual's physical safety, violations of our terms of use, or as required by law.

Security & Data Protection

We implement a range of security measures to safeguard your personal information. Our use of encryption techniques ensures the protection of sensitive data transferred over the internet. Access to personally identifiable information is restricted to employees with specific roles, such as billing or customer service. The computers and servers used to store this information are located in secure environments within Sweden.

Do We Use Cookies?

Yes, we do. Our cookies enhance website accessibility and identify returning visitors. Moreover, these cookies enhance the user experience by tracking and tailoring content to user interests. Importantly, our use of cookies does not in any way link to personally identifiable information on our website.

Unsubscribe

We use the email address you provide to send important information and updates related to your orders, occasional newsletters, and relevant product details. If you no longer wish to receive such communications, instructions on unsubscribing can be found at the end of each email.

Changes to Our Privacy Policy

Health Royals retains the right to make necessary changes and additions to our privacy policy.

Contact Information

Please feel free to reach out if you have any inquiries about this privacy policy, the handling of your personal data, or if you would like to request a data record. Our contact details are available here.