Vitamin C in one glance
Vitamin C is a daily essential for immune strength, collagen synthesis, and cellular protection. As a potent antioxidant, it helps neutralise free radicals while supporting skin glow, energy metabolism, and iron absorption. But absorption and retention matter. Standard ascorbic acid is widely used, yet its benefits can be fleeting. New-generation forms like PureWay-C® offer enhanced uptake and cellular retention, helping you feel the difference more consistently.
The essentials
What it is: Vitamin C (ascorbic acid) is a water-soluble vitamin essential for immune defence, tissue repair, collagen production, and antioxidant protection.
Where it lives: Found in fruits and vegetables like citrus, berries, bell peppers and broccoli. Often supplemented as ascorbic acid or in lipid-enhanced formats like PureWay-C®.
Why it matters: Vitamin C contributes to normal immune function, reduces tiredness and fatigue, and supports healthy skin, bones, and cartilage. It also improves non-heme iron absorption, especially relevant in plant-based diets.
Vitamin C in foods – a natural reference point
Orange (1 medium): ~70 mg vitamin C
Red bell pepper (100 g raw): ~120 mg vitamin C
Broccoli (100 g steamed): ~65 mg vitamin C
While whole foods are excellent sources, vitamin C is sensitive to heat, light, and oxygen. Supplements provide a consistent, protective option, especially in times of stress, seasonal shifts, or increased physical demand.
Three things to look for in a vitamin C formula
- Absorption and retention – Standard ascorbic acid is water-soluble and eliminated quickly. Lipid-enhanced forms like PureWay-C® improve uptake and sustain vitamin C activity in cells over time.
- Digestive comfort – Some vitamin C forms can be harsh on sensitive stomachs. PureWay-C® is gentler, buffered with lipid metabolites and citrus bioflavonoids.
- Complementary cofactors – Bioflavonoids (like those in citrus) work synergistically with vitamin C, enhancing its antioxidant and collagen-building effects.
PureWay-C®, our selected vitamin C
What it is
PureWay-C® is an advanced, clinically studied form of vitamin C bound to lipid metabolites and citrus bioflavonoids. This structure enhances cellular delivery and retention, offering a modern, more efficient way to support immune and antioxidant functions.
What the research shows
Studies have shown that PureWay-C® is absorbed faster and retained longer than standard ascorbic acid. It promotes higher concentrations of vitamin C in immune and epithelial cells, improves antioxidant capacity, and supports healthy inflammatory responses—key benefits for resilience, repair, and overall wellbeing.
Why we selected it
PureWay-C® aligns with our principles of efficacy, digestibility, and modern science. It offers:
- Enhanced cellular uptake
- Gentle delivery for daily use
- Synergy with citrus-derived bioflavonoids
Our formula provides 60 mg vitamin C as PureWay-C® per daily dose, designed to support daily vitality, immune defence, and collagen integrity, even through periods of increased physical or emotional stress.
References
[1] Pérez-Cano FJ et al. (2014). Efficacy of a novel vitamin C formulation on human immune function. Journal of Nutritional Science and Vitaminology, 60(3):196–202..
[2] Dhariwal KR et al. (1991). Ascorbic acid uptake and retention in humans. Am J Clin Nutr.
[3] Michels AJ, Frei B. (2013). Vitamin C: beyond scurvy. Advances in Nutrition.
* Nutrient Reference Value (NRV): The daily amount of a vitamin or mineral considered sufficient for the general adult population in the EU. For vitamin C, this is 80 mg/day.
📌 Disclaimer: This article is for informational purposes only and does not offer medical advice or make health claims. It outlines ingredient characteristics based on publicly available research. Individual responses may vary. For personal health decisions, please consult a qualified healthcare professional.
